DHARPA — Design for the masses
DHARPA is a small, opinionated design studio in São Paulo,
Brazil, led by Fabiano Coelho. We build bold brands, digital
products and web experiences — from the logo to the last
pixel. Contact:
hello@dharpa.club
Capabilities
-
Branding & Identity — naming, identity systems,
packaging, brand guidelines
-
UI/UX Design — product design, app and web interfaces,
design systems, prototyping
-
Web & Digital — websites, landing pages, campaigns,
front-end development
- Brand Strategy — positioning, naming, art direction
Selected work
Shell Box — UI/UX · App (Raízen · Shell, 2017)
Refuel and pay in one tap. A ground-up rebuild that
turned a struggling app into a daily habit for millions
of Brazilian drivers.
Motion Health — Branding · Packaging (Motion, 2024)
A full-spectrum CBD wellness brand — naming expression,
identity system, colour language and packaging across
the product line.
Ford 360 Guide — UI/UX · Product (Ford, 2022)
An owner’s manual reborn as an in-context guide: the
right explanation paired to the screen the driver is
already looking at.
Marcelo Grecco — Branding · Identity (Marcelo Grecco,
2024)
A refined identity for a cannabis industry consultant —
bespoke MG monogram, warm earthy palette, editorial
typography, social, slides and print.
Fan Bridgestone — UI/UX · Campaign (Bridgestone, 2020)
A fan engagement hub for CONMEBOL Libertadores — voting,
live stats and social bragging rights, built for match
day.
Raízen Engineering — UI/UX · Product (Raízen, 2018)
A mobile project management portal for Raízen’s
engineering teams — WebEPM, standards, suppliers,
lessons learned and smart notifications.
CAU-BR — Branding · Identity (CAU-BR, 2025)
A complete visual system for Brazil’s federal council
for architecture and urbanism — modular geometric logo
family, custom icon library, numeral system and digital
redesign.
Otimiza+ — UI/UX · Product (Grupo DPSP, 2025)
A pharmacy operations super-app: inventory control,
expiry checks, order picking, barcode scanning and label
printing across 9+ core modules.